Nowa odsłona "Obok Euro 2012" - olga-kaczmarek

Euroszał na "mkw"! Orzeł i reprezentacja, zwolnienia z WF-u, orliki, nadzieje i lęki związane z Euro, przygody zagranicznych korespondentów w Polsce, architektura stadionowa, strategie nadzoru podczas szwajcarskiego Euro 2008 oczami artystów z !Mediengruppe Bitnik!, Londyn przed Igrzyskami Olimpijskimi, kibicowskie społeczności!

CRM Analytics

Customer Relationship Management is a business strategy intended to better understand, anticipate and satisfy customers. CRM analytics provide the intelligence to achieve the CRM strategy.

CRM analytics and business intelligence (BI) provide timely and insightful trends, patterns, notifications or other data driven information about an organization's customers and those customer behaviors, which thereby enables the organization to better anticipate, predict and respond to customers for growth initiatives, customer retention and other strategic goals. Put simply, CRM analytics and BI enable executive decision makers and customer facing employees to make better and more timely business decisions.

But not withstanding the clear upside of better and more timely information, few CRM adopters have implemented CRM analytics as part of their operational customer relationship management system. To make this transition, senior executives should educate themselves with market research, product reviews, case studies and recommended strategies used by others for maximizing CRM software payback and customer-centric business objectives.

Business Intelligence (BI)

CRM analytics software tools are often part of a broader business intelligence (BI) software suite, which may include data warehouses, data marts, data mining applications, online analytical processing (OLAP) and predictive analytics. The suite of BI tools consolidate, categorize (by measures and dimensions), model and deliver the high volumes of customer data and transactions and activities in visual, easy to consume views so that decision makers can learn from the data and take action to improve their business processes and performance.

According to analyst firm Gartner, global Business Intelligence software sales are forecast to reach more than $11.3 billion by 2012, up from just over $9.7 billion in 2010. Analyst firm IDC is even more aggressive, predicting a global market for BI and analytics software which will grow from $25.5 billion in 2010 to $34 billion by the end of 2014.

BI